'Jackfruit King' Mithilesh Desai shares pan-India cultivation plans with PM Modi
Synopsis
Key Takeaways
Mithilesh Desai, the Ratnagiri-based farmer-entrepreneur widely known as the 'Jackfruit King', found himself at the centre of national attention after a brief but substantive conversation with Prime Minister Narendra Modi at a wedding reception in Mumbai went viral. Desai said he used the 12–13 minute interaction to outline his vision for developing jackfruit into an organised, pan-India agricultural crop — and came away with what he described as genuine encouragement from the Prime Minister.
How the Meeting Happened
The encounter took place at the wedding reception of Revati Sule, daughter of NCP-SP leader Supriya Sule. Desai, who was among the guests, seized the opportunity to present his case for jackfruit cultivation directly to the Prime Minister. Footage of the exchange circulated widely online, drawing fresh attention to both the farmer and the crop he has championed for over a decade.
What Desai Presented to the PM
During the conversation, Desai apprised Prime Minister Modi of the various jackfruit varieties he cultivates, the innovations his team has undertaken in processing and product development, and the documented commercial success of his work. He also showcased a range of jackfruit-derived products, demonstrating how the fruit could anchor a broader agro-industrial value chain — not merely as a table fruit but as a raw material for processed goods.
Among the key products highlighted were jackfruit flour, which he said can serve as a dietary option for managing diabetes, and jackfruit seed flour, positioned as a plant-based protein source. Desai noted that his father has worked in the jackfruit sector for nearly 30 years, while he himself has been active in the field for 12–13 years.
PM Modi's Response
According to Desai, the Prime Minister showed keen interest in the sector's potential and appreciated his efforts to integrate agriculture with technology. Modi reportedly encouraged him to continue his work — a response Desai described as deeply motivating for his business and future plans.
The Larger Vision: A National Jackfruit Cluster
Desai's ambitions extend well beyond his own farm in Ratnagiri. He aims to make jackfruit-based products and by-products available across multiple states and envisions a national jackfruit agricultural cluster supported by government policy. Such a cluster, he argued, could deliver better prices for farmers while generating employment in processing, packaging, and transportation.
He expressed hope that the interaction with the Prime Minister could catalyse a national-level initiative, benefiting farmers, the food-processing industry, and the broader rural economy. With appropriate policy support, Desai believes jackfruit cultivation could be scaled from a regional speciality into a significant organised sector across India.