Elon Musk on Sunday, 25 October proposed a new X Money feature that would let users send $1 to any post's author by long-pressing the standard Like button, marking another step in his push to transform X — formerly Twitter — into an all-in-one 'everything app' combining social networking and financial services.

How the feature would work

Under the proposed mechanism, pressing and holding the Like button on a post would trigger a $1 payment to that post's author, processed entirely through X Money. The interaction is designed to be frictionless — requiring no navigation away from the feed. Musk announced the proposal directly on X, writing: 'We're adding long press on like to send someone $1 via X Money.'

The feature is aimed primarily at enabling quick tipping for content creators and rewarding posts users find valuable, without the multiple steps typically associated with in-app payments. However, the company has not yet disclosed a detailed rollout timeline or broader eligibility requirements.

What X Money already offers

X Money launched recently in the United States, offering peer-to-peer money transfers and an X Visa debit card that works for both physical and digital purchases. The debit card can be linked to Apple Pay, enabling contactless payments wherever the service is supported. The platform has also promoted features aimed at simplifying international transactions, though the precise benefits and conditions vary by user eligibility and applicable terms.

The 'everything app' strategy

The Like-button payment concept is consistent with Musk's stated long-term vision for X — a single platform that integrates social networking, messaging, payments, and other digital services in one ecosystem. This model draws comparisons to WeChat in China, which has successfully combined social interaction with financial services at scale. For X, embedding micro-payments directly into core social interactions — like a Like button — could blur the line between content engagement and commerce.

India and global availability

For now, X Money remains focused exclusively on the US market. The company has made no announcement regarding availability in other countries. Notably, India — one of the world's largest and fastest-growing digital payments markets, powered by the Unified Payments Interface (UPI) — has not been given a launch timeline. Given UPI's dominance and regulatory requirements around payment services in India, any eventual rollout would likely require significant adaptation. The proposal has generated interest among users and creators globally, but concrete details remain pending.