Adivi Sesh joins Hyderabad Police on women's safety awareness drive
Synopsis
Adivi Sesh has joined forces with the Hyderabad Police to advocate for women's safety — arguing that equality must live in everyday actions, not just policy documents. The actor's call for men with public platforms to actively challenge harmful behaviour gives the campaign a sharper edge than a routine celebrity endorsement.
Key Takeaways
Adivi Sesh has partnered with the Hyderabad Police to promote women's safety awareness, announced on 29 September .
The actor called for safety to be embedded in daily behaviour, not addressed only after incidents occur.
He specifically urged men with public platforms to challenge harmful behaviour and ensure equality is reflected in actions, not words.
Adivi defined a safe space as one where everyone feels 'respected, valued and comfortable speaking up.' He was last seen in Dacoit , shot in Hindi and Telugu , co-written with Shaneil Deo and starring Mrunal Thakur among others.
Actor Adivi Sesh has partnered with the Hyderabad Police to champion women's safety, using his public platform to push the conversation beyond policy into everyday behaviour. The initiative, announced on 29 September, sees the actor advocate for a cultural shift in how men engage with issues of equality and respect.
What Adivi Sesh Said
Speaking about the campaign, Adivi emphasised that women's safety cannot be treated as a reactive concern. 'Women's safety is not something that can be addressed only when an incident happens. It needs to be a part of our everyday conversations and the way we conduct ourselves. Each of us has a role to play in creating an environment where women feel respected, heard and safe,' he said.
The actor also called on men — particularly those with public influence — to go beyond performative support. 'As men, especially those with a public platform, we should be willing to speak up, challenge behaviour that is not right and make sure that equality is reflected in our actions, not just our words,' he added.
The Core Message
At the heart of Adivi's advocacy is a definition of safety that extends beyond the absence of harm. 'A safe workplace and a safe society are spaces where everyone feels respected, valued and comfortable speaking up,' he said. The framing positions safety not as a minimum standard but as an active, inclusive culture — one that requires deliberate effort from those in positions of influence.
Hyderabad Police's Initiative
The Hyderabad Police has been increasingly engaging public figures to amplify awareness around gender safety. By bringing in a recognisable face from Telugu and Hindi cinema, the initiative aims to reach audiences who may be more receptive to the message through cultural touchpoints rather than formal advisories. Adivi acknowledged the collaboration warmly, saying he was 'glad to extend support to this important cause' and thanked the force for including him in the conversation.
About Adivi Sesh's Recent Work
Adivi was most recently seen in Dacoit, a film shot simultaneously in Hindi and Telugu. The project, which also stars Mrunal Thakur, Prakash Raj, Sunil, Atul Kulkarni, Zayn Marie Khan, and Kamakshi Bhaskarla, traces the journey of an angry convict seeking revenge on a former partner. The story and screenplay were jointly crafted by Adivi Sesh and Shaneil Deo. His off-screen advocacy through the Hyderabad Police campaign adds another dimension to his public persona beyond his film roles.
The partnership signals a broader trend of law enforcement agencies in India leveraging celebrity credibility to drive social awareness campaigns on gender safety — a space where institutional messaging alone has historically struggled to gain traction.
Point of View
But their impact depends entirely on whether they spark structural change or remain at the level of awareness optics. Adivi Sesh's framing — that equality must show up in actions, not words — is more substantive than the average endorsement, but the Hyderabad Police initiative will need measurable follow-through to distinguish itself. The timing also matters: such campaigns tend to surge after high-profile incidents and fade quickly. The real test is whether this collaboration outlasts its launch moment and translates into community-level programming.
NationPress
29 Sept 2026
Frequently Asked Questions
What is Adivi Sesh's association with the Hyderabad Police about?
Adivi Sesh has partnered with the Hyderabad Police to advocate for women's safety, using his public platform to encourage everyday behavioural change and greater awareness around gender equality. The initiative was announced on 29 September.
What did Adivi Sesh say about women's safety?
He said women's safety must be part of everyday conversations and conduct, not just addressed after incidents. He also called on men with public platforms to speak up, challenge harmful behaviour, and ensure equality shows up in actions rather than words.
Why is Hyderabad Police involving celebrities in safety campaigns?
Law enforcement agencies increasingly use celebrity credibility to reach audiences who may be more receptive to social messaging through cultural figures than through formal institutional advisories. Adivi Sesh's profile in Telugu and Hindi cinema makes him a high-visibility advocate for the cause.
What is Adivi Sesh's latest film?
Adivi Sesh was most recently seen in Dacoit, a bilingual film shot in Hindi and Telugu. The film also stars Mrunal Thakur, Prakash Raj, Sunil, Atul Kulkarni, Zayn Marie Khan, and Kamakshi Bhaskarla, with the story and screenplay co-written by Adivi Sesh and Shaneil Deo.
What does Adivi Sesh mean by a 'safe workplace' and 'safe society'?
He defines these as spaces where everyone feels respected, valued, and comfortable speaking up — framing safety not as the mere absence of harm but as an active, inclusive culture that requires effort from those in positions of influence.
