Rajasthan Chief Minister Bhajan Lal Sharma chaired a high-level review meeting at the Chief Minister's residence on Saturday, 27 June 2026, assessing the progress of ongoing rural and urban public welfare camps across the state and directing officials to complete all preparations for the nationwide VB-G RAM G campaign, set to launch on 1 July 2026.

Context

Posting on X, CM Sharma stated that the meeting reviewed the number of citizens benefited through welfare camps, the progress of various public welfare schemes, and department-wise work. He directed officers that 'प्रत्येक पात्र नागरिक तक योजनाओं का लाभ सरल, पारदर्शी और समयबद्ध रूप से पहुंचे' — 'the benefits of schemes must reach every eligible citizen in a simple, transparent, and time-bound manner.' The Chief Minister also called for the campaign to be shaped into a jan andolan (people's movement), ensuring every village and every eligible family is covered.

CM Sharma framed the upcoming drive as a vehicle for realising Prime Minister Narendra Modi's Viksit Bharat (Developed India) vision, describing it as 'a powerful medium of service, good governance, and public participation.'

Policy Backdrop

The Viksit Bharat mission is the central government's overarching framework for achieving a fully developed India by 2047. Its grassroots delivery arm, the Viksit Bharat Sankalp Yatra, was launched nationally in November 2023 to saturate welfare schemes at the last mile — reaching citizens who had not yet accessed entitlements under flagship programmes.

Rajasthan, governed by the BJP since CM Sharma assumed office in December 2023, has aligned its state-level welfare camp infrastructure with this central mandate. The rural and urban camps running across the state serve as on-the-ground delivery points for multiple central and state schemes, combining outreach, enrolment, and grievance redressal under one roof.

Stakeholders and Impact

The primary beneficiaries are rural citizens, urban poor, and eligible families across Rajasthan's gram panchayats and urban wards who may not have received the full benefit of welfare schemes. The directive to reach 'every gram and every eligible family' signals a saturation-first approach, prioritising coverage metrics over aggregate numbers.

State officials and district administration have been tasked with completing VB-G RAM G preparations 'on time and with sensitivity' — language that reflects both the administrative urgency and the political importance attached to the 1 July national rollout. The campaign's framing as a jan andolan is intended to mobilise community participation alongside government delivery machinery.

What's Next

All eyes will be on Rajasthan's readiness as VB-G RAM G goes live nationally on 1 July 2026. Subsequent state-level reviews are likely to track scheme saturation metrics — how many eligible households have been reached across how many gram panchayats. CM Sharma's emphasis on transparency and time-bound delivery also sets a measurable benchmark against which the campaign's on-ground performance will be assessed in the weeks ahead.