Giriraj Singh flags India's craft heritage at BRICS Delhi expo
Synopsis
Key Takeaways
At the intersection of global diplomacy and indigenous artistry, a handicraft and art exhibition held in Delhi on the sidelines of the BRICS Summit is putting India's weaving traditions and craft heritage in front of the world's most consequential emerging economies. Union Textiles Minister Giriraj Singh took to X on Tuesday, 27 October 2026, to underline what such a platform means — not just culturally, but as a statement of national identity.
Posting in Hindi, the Minister wrote: 'BRICS शिखर सम्मेलन के दौरान दिल्ली में आयोजित हस्तशिल्प एवं कला प्रदर्शनी भारत की समृद्ध सांस्कृतिक विरासत, पारंपरिक शिल्पकला और हथकरघा की वैश्विक पहचान को रेखांकित करती है।' — 'The handicraft and art exhibition organised in Delhi during the BRICS Summit underscores the global recognition of India's rich cultural heritage, traditional craftsmanship, and handloom.' He added that the skill of India's artisans is 'the pride of India's creativity and a centuries-old artistic tradition passed down through generations.'Handloom at the high table: craft as soft power
India has long used multilateral summits as a stage for cultural diplomacy, and the logic is deliberate. When heads of state and trade delegations from the expanded BRICS bloc walk past displays of hand-woven textiles and traditional craft, the message is economic as much as it is aesthetic. The Ministry of Textiles sits at the centre of this strategy, tasked with converting heritage into export value — particularly for GI-tagged crafts that carry a geographic authenticity no factory can replicate.
The ministry's mandate encompasses handloom, handicrafts and broader textile-sector promotion, linking artisan welfare with market access and global value chains. Giriraj Singh, a senior BJP leader and Lok Sabha MP from Begusarai, Bihar, has positioned the sector as both a livelihood engine and a carrier of civilisational identity — two arguments that reinforce each other on a summit stage.
A pattern older than any single summit
This is not the first time India has woven handicrafts into a BRICS moment. The 2016 BRICS Summit in Goa similarly featured side events spotlighting traditional arts and crafts, establishing a template that successive governments have continued. The National Handloom Development Programme, launched in 2015, built the institutional scaffolding — financial assistance, skill upgradation, and market linkages — that makes these exhibitions more than showpieces.
The real test of any such exhibition is what follows it. Trade inquiries, export deals, or policy announcements tying the visibility gained at BRICS to concrete artisan welfare measures are the metrics that will determine whether the Delhi showcase translates into livelihoods — not just laureates.