A Himalayan brand built on honey, herbs, and handicraft is now a ₹6 crore story — and Uttarakhand Chief Minister Pushkar Singh Dhami wants the country to hear it. On Sunday, 15 November 2026, the Chief Minister's Office of Uttarakhand shared a statement from CM Dhami highlighting a major commercial milestone for the state's flagship product brand.

Speaking on the achievement, CM Dhami said: 'House of Himalayas jo hamara brand hai, uski abhi tak 6 crore ki bikri ho chuki hai' — 'Our brand, House of Himalayas, has already clocked ₹6 crore in sales.' The figure marks a tangible commercial result for a branding initiative that began as an attempt to give Uttarakhand's mountain-grown produce a recognisable face in domestic markets.

What 'House of Himalayas' actually sells — and why it was created

House of Himalayas is an official Uttarakhand government brand umbrella covering locally produced goods — from Himalayan honey and wild herbs to handcrafted textiles and spices. The initiative emerged from the state's post-2021 push to promote micro, small, and medium enterprises (MSMEs) in hill districts and reduce economic out-migration, one of Uttarakhand's most persistent social challenges.

The brand draws directly from two national policy frameworks: Vocal for Local and the One District One Product (ODOP) scheme, which encourage states to identify and commercialise their most distinctive regional produce. By putting a single premium label over dozens of small-batch Himalayan products, the state aims to command better shelf prices and reach urban consumers who might otherwise overlook local artisan goods.

₹6 crore and what it signals for hill-district livelihoods

The ₹6 crore sales figure, as stated by the Chief Minister, is not just an accounting number — it represents direct income flowing back to local artisans, herb collectors, beekeepers, and weavers across Uttarakhand's hill districts. For communities in areas like Pithoragarh, Chamoli, and Uttarkashi, where formal employment is scarce and seasonal migration is common, a government-backed brand with proven market traction can be a genuine economic lifeline.

Indian states have increasingly turned to official branding as a low-cost lever for rural economic development. Uttarakhand's geographic and ecological identity — the Himalayas, clean-air agriculture, centuries-old craft traditions — gives 'House of Himalayas' a natural premium positioning that few other state brands can replicate. The question now is whether the ₹6 crore baseline becomes a launchpad for retail tie-ups, e-commerce scale, and eventual export ambitions.

With state budget discussions and economic surveys on the horizon, the government's next move on retail partnerships and export targets will determine whether this Himalayan brand story has only just begun.