Union Labour and Sports Minister Mansukh Mandaviya on Friday, 26 June 2026, called on citizens — particularly youth — to participate in the National Nasha Mukti Quiz, hosted on the government's digital engagement platform MyBharat, as part of the ongoing national movement against drug abuse.

Context

Mandaviya's post urged the public to 'test your facts, spread the awareness, and join the movement,' directing them to the quiz available at the MyBharat portal (mybharat.gov.in). The call comes on the occasion of the International Day Against Drug Abuse and Illicit Trafficking, observed globally on 26 June each year, lending the campaign timely significance. The minister's appeal targets students and young citizens who can access the quiz online and amplify anti-drug messaging within their communities.

Policy Backdrop

The quiz is embedded within the broader Nasha Mukt Bharat Abhiyan, a national anti-drug awareness campaign originally launched in 2020 by the Ministry of Social Justice and Empowerment with the stated goal of creating 1 crore drug-free youth icons across the country. The campaign has since expanded its digital footprint, with the Ministry of Youth Affairs and Sports integrating awareness tools into the MyBharat platform, which was formally inaugurated in 2023 to consolidate youth-centric schemes and outreach programmes under one digital roof. Online quizzes and social media drives have become a deliberate strategy to reach school- and college-going populations at scale, mirroring the digital playbook used earlier for Swachh Bharat and Fit India campaigns.

Stakeholders and Impact

Students, young volunteers, and educational institutions are the primary audience for this initiative. By routing participation through MyBharat, the government is also driving registrations on its youth-engagement platform, which serves as a hub for volunteering, skill programmes, and civic awareness activities. The quiz format lowers the barrier to engagement — requiring only internet access — and allows participants to self-assess their knowledge on drug prevention while passively absorbing awareness messaging. For the ministry, measurable participation numbers from such quizzes can serve as data points to demonstrate outreach under the Abhiyan.

What's Next

Observers will watch whether state governments and educational institutions formally adopt the quiz as part of their 26 June observance programmes, and whether the ministry releases participation statistics in the days following the campaign. Any announcement of new quiz modules, expanded partnerships with universities, or tie-ins with upcoming youth festivals would signal a deeper institutionalisation of digital anti-drug outreach. Mandaviya's ministry has shown a pattern of using social media moments to anchor policy campaigns, suggesting follow-up engagement is likely in the near term.