MP CM Yadav Launches Safe Click 2.0 Cyber Awareness Drive
Synopsis
Madhya Pradesh CM Dr. Mohan Yadav has promoted Safe Click 2.0, a state-run cyber awareness campaign urging citizens to report cyber crimes and fraud via national helpline 1930, reinforcing India's layered cybersecurity response framework.
Key Takeaways
Safe Click 2.0 is a cyber awareness campaign launched by the Madhya Pradesh government to educate citizens about cyber crimes and online fraud.
Mohan Yadav urged citizens to dial 1930 , the national cyber crime helpline, for assistance in any cyber crime situation.
The campaign is coordinated with the Madhya Pradesh Home Department , reflecting a state-level supplement to central cybersecurity infrastructure.
The 1930 helpline is operated by the Ministry of Home Affairs under the Indian Cyber Crime Coordination Centre (I4C) , established in 2018 .
Rising cyber fraud cases amid expanding internet access under Digital India have prompted multiple states, including Madhya Pradesh, to run dedicated awareness drives.
The Chief Minister's Office of Madhya Pradesh announced on Wednesday, 24 June 2026, that the state government is running Safe Click 2.0, a dedicated cyber awareness campaign aimed at educating citizens across the state about cyber crimes and online fraud. Chief Minister Dr. Mohan Yadav urged residents to contact the national helpline number 1930 in any case of cyber crime to seek immediate assistance.
Context
The Chief Minister's Office shared the announcement on X, stating in Hindi: 'Safe Click 2.0 saibhar jagrukta abhiyan ka uddeshya pradesh ke nagrikon ko saibhar aparadhon aur saibhar thagi ke prati jagruk banana hai' — meaning, 'The objective of the Safe Click 2.0 cyber awareness campaign is to make the citizens of the state aware of cyber crimes and cyber fraud.' The post explicitly directed citizens to dial 1930 for help in any cyber crime situation. The Home Department of Madhya Pradesh is associated with the campaign, as indicated by the official tag in the post.Policy Backdrop
The 1930 helpline is operated by the Ministry of Home Affairs under the Indian Cyber Crime Coordination Centre (I4C), which was established in 2018 to strengthen inter-agency coordination against cyber crimes at the national level. The National Cyber Crime Reporting Portal, launched in 2019, provides citizens a centralised mechanism to report online offences. Safe Click 2.0 builds on this national infrastructure by adding a state-specific layer of outreach and awareness. Rising internet penetration under the Digital India initiative has coincided with a nationwide surge in cyber fraud cases, prompting states to run supplementary awareness drives alongside central mechanisms.Stakeholders and Impact
The campaign directly targets Madhya Pradesh's general population, particularly those newly connected to digital services who may be less familiar with online fraud tactics. Cyber fraud victims stand to benefit from clearer knowledge of the 1930 helpline, which enables prompt reporting and early intervention to freeze fraudulent transactions. The state's Home Department, which is co-tagged in the official communication, is expected to coordinate outreach efforts at the district level. Dr. Mohan Yadav, who has been Chief Minister since December 2023, has positioned digital governance and public safety as priorities of his administration.What's Next
The effectiveness of Safe Click 2.0 will likely be measured through metrics such as helpline call volumes, the number of cyber crime complaints registered, and victim redressal outcomes in the state. As digital adoption deepens across Madhya Pradesh, the government's ability to translate awareness campaigns into measurable reductions in cyber fraud will be a key indicator of the programme's success. Broader replication of such state-level models could inform national cybersecurity policy going forward.Point of View
Rather than relying solely on Union-level portals and helplines. For CM Dr. Mohan Yadav, amplifying the 1930 helpline through a branded state campaign serves a dual purpose: it positions his administration as proactive on digital safety while leveraging already-funded central resources. The move signals that state governments now view cybersecurity communication as a core governance responsibility, not merely a law-enforcement matter. Whether such campaigns translate into measurable drops in fraud rates will determine their long-term political and policy credibility.
NationPress
24 Jun 2026
Frequently Asked Questions
What is Safe Click 2.0 in Madhya Pradesh?
Safe Click 2.0 is a cyber awareness campaign run by the Madhya Pradesh government, aimed at educating citizens about cyber crimes and online fraud prevention.
What is the cyber crime helpline number in India?
The national cyber crime helpline number in India is 1930 , operated by the Ministry of Home Affairs, which citizens can call to report cyber fraud and seek assistance.
Who is the Chief Minister of Madhya Pradesh in 2026?
Dr. Mohan Yadav is the Chief Minister of Madhya Pradesh, serving since December 2023.
How can I report cyber fraud in Madhya Pradesh?
Citizens in Madhya Pradesh can report cyber fraud by calling the national helpline 1930 or by filing a complaint on the National Cyber Crime Reporting Portal.
What is the Indian Cyber Crime Coordination Centre (I4C)?
The Indian Cyber Crime Coordination Centre (I4C) was established by the Ministry of Home Affairs in 2018 to improve coordination among agencies dealing with cyber crimes across India.
