Tabu moves Delhi HC to protect personality rights against AI misuse
Synopsis
Key Takeaways
Actress Tabu has approached the Delhi High Court seeking legal protection of her personality and publicity rights against the alleged unauthorised use of her name, image, likeness, and other identity attributes — including through artificial intelligence (AI)-generated content and digital impersonation. The petition was heard on 4 August before a single-judge Bench of Justice Jyoti Singh.
What Happened in Court
During the hearing, Justice Jyoti Singh noted certain discrepancies in the pleadings filed on behalf of the actress. The judge directed senior advocate Swathi Sukumar, appearing for Tabu, to file a fresh memo of parties, observing that the existing memo did not correctly mention details of some of the defendants.
Justice Singh emphasised that accurate particulars of all parties were essential for proper adjudication of the case and directed that the defects be rectified at the earliest. Following these directions, the court deferred further proceedings and listed the matter for 6 August.
What the Petition Raises
Tabu's plea is understood to raise concerns over the unauthorised commercial exploitation and misuse of her identity and likeness in the digital space. The petition specifically flags the use of AI-generated content and deepfakes as vectors of impersonation — a concern that has grown rapidly with the proliferation of generative AI tools capable of replicating a public figure's voice, face, and persona.
A Growing Trend at Delhi HC
This development comes amid a surge in personality rights disputes before the Delhi High Court. In recent months, a wide range of high-profile individuals — including former cricketers Gautam Gambhir and Sunil Gavaskar, spiritual leader Sri Sri Ravi Shankar, actors Arjun Kapoor, Allu Arjun, Nagarjuna, Varun Dhawan, Kajol, Aishwarya Rai Bachchan, Abhishek Bachchan, and Naga Chaitanya, singer Jubin Nautiyal, filmmaker Karan Johar, podcaster Raj Shamani, and Congress MP Shashi Tharoor — have either secured or sought court protection against unauthorised use of their identity, likeness, or AI-generated imitations.
Notably, Tabu's petition is part of a broader legal reckoning with the unchecked spread of deepfakes and fake endorsements targeting public figures in India's digital ecosystem.
Why This Case Matters
India currently lacks a dedicated statutory framework for personality rights or deepfake regulation, making the courts the primary battleground. Each petition that comes before the Delhi High Court adds to an emerging body of case law that could eventually shape legislative action. The outcome of cases like Tabu's may set precedents on the scope of publicity rights, the liability of platforms hosting AI-generated impersonations, and the remedies available to affected individuals.
The matter is next scheduled to be heard on 6 August, when a corrected memo of parties is expected to be filed.