New Delhi, Oct 3 (NationPress) Mahindra and Mahindra unveiled the all-new 'Thar 2025' on Friday, priced at Rs 9.99 Lakh (ex-showroom). This latest iteration boasts fresh design elements, enhanced comfort features, and cutting-edge technology for an improved urban driving experience.

"This iconic SUV is crafted to transform urban travel while elevating adventurous weekends," stated the automobile maker.

The ‘Thar’ brand has established a loyal community of over 300,000 enthusiastic owners.

More than just an SUV, it symbolizes a lifestyle that encourages adventure and exploration, offering unrivaled capability and a classic design, according to the company.

The new model includes a 26.03 cm HD infotainment screen compatible with both Android Auto and Apple CarPlay, complemented by Type-C USB ports for seamless smartphone integration.

The tyre direction monitoring system provides real-time feedback on tyre orientation, boosting safety.

"For those who thrive on adventure, the adventure stats gen II feature delivers essential off-road data such as racing tab, altimeter, outside temperature and pressure, trip meter, and steering direction, enriching your journey and ensuring an intelligent and connected driving experience," noted Mahindra and Mahindra.

Furthermore, the company presents various engine configurations to cater to different driving preferences, including options for a 6-speed manual and 6-speed torque converter automatic transmission, available in RWD and 4X4 setups.

“Over time, Thar has evolved into more than just an SUV — it embodies freedom, adventure, and a lifestyle that deeply resonates with our clientele. At Mahindra, we prioritize listening to our customers and adapting to their demands, which is why the New Thar incorporates their feedback and our commitment to excellence,” remarked Nalinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra Ltd.

By merging innovative design, smart tech, and enhanced comfort features, the New Thar delivers an unparalleled driving experience that empowers customers to explore endless possibilities both in urban and off-road environments, he added.

The new variant includes rear AC vents to ensure second-row passengers enjoy a pleasant ride, while the sliding armrest and dead pedal (AT) offer additional comfort for the driver.

Door-mounted power windows and a rear-view camera facilitate easy driving, while the internally operated fuel lid guarantees hassle-free refueling, the company noted.