Adivi Sesh Highlights Success of Non-Hindi Film Industries
Synopsis
Key Takeaways
Mumbai, March 26 (NationPress) Actor, director, and writer Adivi Sesh is preparing for the premiere of his latest film, Dacoit. He emphasized that non-Hindi film sectors have historically thrived.
In an interview with IANS during the film's promotional tour, he noted that the increased appreciation for regional cinema has been significantly influenced by the Covid-19 pandemic.
Adivi remarked, "Overall, non-Hindi film industries in India have consistently excelled. Take Bengali, Malayalam, Tamil, and Telugu films, for instance. The distinction now is that films from any region in India can achieve comparable popularity to those from Telugu or Hindi backgrounds. This is the beautiful outcome of globalization brought on by COVID, which compelled audiences to explore films outside their native languages due to the scarcity of local content."
He added, "This shift has democratized access to various languages in cinema."
Previously, Adivi has highlighted the uniqueness of Telugu cinema, stating that it retains a strong emotional foundation, unlike some other Indian film industries that are dominated by corporate influences.
When questioned about what sets Telugu cinema apart from its counterparts in India, he explained, "It's about emotional investment. What I mean is that many Telugu films are still produced by individual entrepreneurs. Some might have taken out loans against their homes to finance a film, while others have sold property or leveraged their successes in other fields, like real estate or medicine, to support their cinematic ventures. These are the individuals behind our big-budget films, sometimes costing INR 300, 400, or even 500 crore."
Adivi pointed out that Telugu films are not typically produced by large studios.