Bhagalpur Entrepreneur Unveils ‘Millet Malpua’ for Holi Under PMFME Initiative
Synopsis
Discover how a Bhagalpur entrepreneur is transforming traditional sweets this Holi with her unique ‘Millet Malpua’. Priyanka’s innovative dessert stands out as a healthy festive option, spotlighting the impact of government initiatives on women empowerment.
Key Takeaways
Innovative Dessert: ‘Millet Malpua’ is a healthy twist on traditional sweets.
Empowerment: Priyanka represents the impact of government support on women entrepreneurs.
Health Focus: The dessert caters to those seeking healthier food options during festivals.
Variety of Products: Priyanka offers a wide range of millet-based dishes.
Government Initiative: The PMFME scheme plays a crucial role in supporting micro food enterprises.
Bhagalpur, March 2 (NationPress) During festive occasions in India, traditional sweets are a cherished part of celebrations, whether it’s Holi, Diwali, or other festivities. This year, however, the star of the season is the innovative ‘Millet Malpua’.
In the Bhagalpur district of Bihar, this distinctive treat has quickly gained popularity, with many locals eagerly queuing up to place their orders for Holi.
What’s fascinating is that this delightful dessert was crafted by a local woman entrepreneur, Priyanka, who ventured into the millet industry under the PMFME (PM Formalisation of Micro Food Processing Enterprises Scheme). Her creation of ‘Millet Malpua’ is a response to the often adulterated food supply chains during festive times, aiming to provide healthier alternatives.
Priyanka shared her entrepreneurial story with IANS, revealing that she kickstarted her business with a loan of Rs 1.17 lakh through the PMFME initiative. Today, she has rightfully earned the title of the ‘millet lady’ in Bhagalpur.
She expressed her appreciation to Prime Minister Narendra Modi for supporting women entrepreneurs and stated that women feel empowered and liberated due to the women-centric programs introduced under his administration.
Currently, Priyanka produces around 60 different millet-based products, catering to various meal times throughout the day. Among her popular offerings are millet khichdi, millet kheer, millet halwa, and millet idlis, all of which have garnered significant demand in local markets.
Notably, her Malpua is made using jowar, bajra, ragi, and a mix of multi-millets, making it suitable even for those managing diabetes.
The PMFME scheme, launched on June 29, 2020, is a central government initiative aimed at enhancing and formalizing micro food enterprises across India. Part of the Atmanirbhar Bharat Abhiyaan, it aligns with the Vocal for Local vision, providing vital financial, technical, and business support to entrepreneurs for establishing new units or upgrading existing ones.
Point of View
Particularly women like Priyanka, who are leveraging government initiatives to create sustainable businesses. The rise of healthy alternatives in traditional sweets underscores a shift towards both health consciousness and empowerment, reflecting broader socio-economic changes in the country.
NationPress
12 May 2026
Frequently Asked Questions
What is ‘Millet Malpua’?
‘Millet Malpua’ is a unique dessert made from various millets, designed to be a healthier alternative to traditional sweets for festive occasions.
Who is the creator of ‘Millet Malpua’?
The dessert was developed by Priyanka, a woman entrepreneur from Bhagalpur, Bihar, under the PMFME scheme.
What does PMFME stand for?
PMFME stands for PM Formalisation of Micro Food Processing Enterprises Scheme, a government initiative to support micro food industries.
Can people with diabetes consume ‘Millet Malpua’?
Yes, ‘Millet Malpua’ is made with millets that are suitable for individuals managing diabetes.
How many products does Priyanka offer?
Priyanka currently produces around 60 different millet-based products.
