Bhopal, March 16 (NationPress) Chief Minister of Madhya Pradesh, Mohan Yadav, has officially revealed that the third phase of the state's water conservation initiative, known as ‘Jal Ganga Samvardhan Abhiyan’, is set to commence on March 19.

The Chief Minister will inaugurate the campaign on the auspicious festival of Gudi Padwa from the banks of the Shipra river located in Ujjain.

This effort is designed to address the water-related demands and ensure the protection of water resources for the coming generations.

“Water is a priceless resource bestowed by nature, and it is our shared duty to conserve it. Our goal is to engage every village, city, and citizen in the efforts of water conservation,” Yadav stated.

He called upon the residents of Madhya Pradesh to take an active role in the initiative, emphasizing that community involvement will help position the state as a leading example in the nation for water harvesting and management.

“With the collaboration of citizens, local bodies, NGOs, and various government agencies, this campaign aims to establish a new standard for water conservation in our state,” he added.

Yadav highlighted that the ‘Jal Ganga Samvardhan Abhiyan’ is not merely focused on creating new water infrastructure but also on fostering a culture of water conservation throughout Madhya Pradesh.

The campaign will work to educate villagers on the significance of rainwater harvesting, groundwater replenishment, and the conservation of water sources which are essential for sustaining life and enabling development.

The Chief Minister expressed confidence that if the government and society collaborate, Madhya Pradesh could evolve into a water-abundant state.

He also noted that the ‘Jal Ganga Samvardhan Abhiyan’ will not only bolster water conservation initiatives but will also yield long-term environmental and economic advantages.

According to official sources, the campaign is projected to enhance groundwater levels, improve irrigation water availability, assist areas suffering from water shortages or insufficient rainfall, strengthen environmental conservation, and invigorate the rural economy.

During the first phase of the campaign initiated in 2024, over 2.79 lakh water structures were either constructed anew or restored.

This included the building and revitalization of ponds, repairs to wells and stepwells, canal construction, revival of dried rivers, and numerous other water conservation projects.

In the subsequent phase launched in 2025, more than 72,647 water structures were built across the state.

Furthermore, another 64,395 water structures are currently under construction.

These initiatives encompass the creation of farm ponds, check dams, stop dams, canals, wells, stepwells, and various other water-harvesting structures aimed at sustainably enhancing water availability in both rural and urban areas, according to the government report.