How Did Mahindra Auto Achieve 1 Lakh Sales in September?
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Synopsis
In September, Mahindra and Mahindra Limited showcased impressive sales performance with 100,298 vehicles sold, highlighting a 16% year-on-year growth. The festive Navratri period saw SUV retail sales soar by over 60%, making it a significant milestone for the automotive giant.
Key Takeaways
- Mahindra sold 100,298 vehicles in September.
- 16% year-on-year growth in total vehicle sales.
- SUV retail sales surged over 60% during Navratri.
- Domestic commercial vehicle sales reached 26,728 units.
- Export of 4,320 vehicles showed a 43% increase.
Mumbai, Oct 1 (NationPress) Mahindra and Mahindra Limited (M&M Limited), a leading automobile manufacturer in India, announced on Wednesday that it achieved a total of 100,298 vehicle sales in September, marking a 16 percent increase from the same month last year.
During the Navratri festive period, the company experienced a remarkable increase in customer interest, with SUV retail sales soaring by more than 60 percent and commercial vehicle sales climbing over 70 percent in the initial nine days of the celebration.
In the utility vehicle sector, Mahindra reported 56,233 units sold in the domestic market, reflecting a 10 percent rise compared to the previous year, while total utility vehicle sales, including exports, reached 58,714 units.
The domestic commercial vehicle sales amounted to 26,728 units, translating to an 18 percent growth.
Nevertheless, the company indicated that the billing figures for SUVs in September were somewhat affected by a shortage of trailers during the last ten days of the month.
Nalinikanth Gollagunta, the CEO of Mahindra’s Automotive Division, commented on the performance, stating that the impressive growth was fueled by GST 2.0 and the pent-up demand leading up to the festive season.
“In September, we achieved SUV sales of 56,233 units, representing a growth of 10 percent, and overall vehicle sales of 100,298 units, which is a 16 percent increase compared to the same month last year,” he explained.
“Thanks to strong festive demand, we saw over 60 percent growth in SUV retails and over 70 percent growth in commercial vehicle retails during the first nine days of Navratri compared to last year,” he added.
On the export front, Mahindra exported 4,320 vehicles in September, achieving a 43 percent increase year-on-year.
In the three-wheeler category, including electric models, the company sold 13,017 units in the domestic market, showing a growth of 30 percent.
Point of View
It's evident that Mahindra's sales performance illustrates the resilience and adaptability of the automotive sector in India. Their ability to harness festive demand and navigate supply chain challenges showcases their authoritative position in the market. This growth narrative not only reflects Mahindra's strategic planning but also the evolving preferences of Indian consumers.
NationPress
01/10/2025
Frequently Asked Questions
What was Mahindra's total vehicle sales in September?
Mahindra recorded total vehicle sales of 100,298 units in September, which is a 16% growth compared to the same month last year.
How much did SUV retails increase during Navratri?
SUV retails increased by more than 60% during the Navratri festive season.
What are Mahindra's sales figures for commercial vehicles?
Mahindra's domestic commercial vehicle sales reached 26,728 units, showing an 18% growth.
Did Mahindra experience any supply chain issues?
Yes, Mahindra noted that SUV billing numbers were slightly impacted due to a shortage of trailers in the last ten days of September.
What was the export performance for Mahindra in September?
Mahindra exported 4,320 vehicles in September, marking a 43% increase year-on-year.
