Bharat Taxi launches in Jaipur: fares 10–15% cheaper than Ola, Uber
Synopsis
Bharat Taxi, India's self-described largest cooperative mobility platform, rolled into Jaipur on 25 July with a bold pitch: fares 10–15% cheaper than Ola and Uber, zero surge pricing, and a model where drivers own a stake in the platform. With 8 lakh-plus Sarthis already paid ₹77 crore nationally, the Rajasthan launch tests whether cooperative ride-hailing can go mainstream.
Key Takeaways
Rajasthan CM Bhajan Lal Sharma launched Bharat Taxi in Jaipur on 25 July 2025 .
Fares are claimed to be 10–15% lower than Ola and Uber, with no surge pricing at any hour.
Commuters can save approximately ₹25 on rides up to 11 km , per company figures.
The platform has over 8 lakh registered drivers who are cooperative stakeholders, not just service providers.
Sarthis (drivers) have collectively received ₹77 crore since the platform's national launch.
Bharat Taxi is now operational in Delhi, Gujarat, Maharashtra , and Rajasthan .
Rajasthan Chief Minister Bhajan Lal Sharma on Saturday, 25 July flagged off Bharat Taxi in Jaipur, formally expanding the cooperative ride-hailing platform to the state capital. The launch ceremony was held at the Bhagwat Singh Mehta Auditorium on the OTS campus, with Sharma attending as chief guest.
What Bharat Taxi Offers Passengers
The platform claims passengers will pay fares 10–15 per cent lower than those charged by Ola and Uber, with no surge pricing — meaning fares remain uniform even during peak hours. According to the company, commuters can save around ₹25 on rides of up to 11 km compared to other app-based taxi services. The customer mobile application has already been launched in Jaipur for bookings.
The Cooperative Model: Drivers as Owners
Bharat Taxi describes itself as India's largest cooperative mobility platform, operating on a model where drivers — referred to as 'Sarthis' — are stakeholders in the platform rather than mere service providers. The company states it has more than 8 lakh registered drivers and an equal number of passengers across the country.
Since its national launch, the platform's Sarthis have collectively received ₹77 crore directly in their accounts. Drivers associated with the platform said the cooperative structure has improved their earnings by giving them an ownership stake in the business.
What the Government Said
Minister of State for Cooperation Murlidhar Mohol, who also attended the event alongside Rajasthan Minister of State for Cooperation (Independent Charge) Gautam Dak, called Bharat Taxi a transformational development for the cooperative sector.
'We aim to empower taxi drivers through this cooperative model, ensuring that every taxi driver is an owner. This is the vision of Union Home and Cooperation Minister Amit Shah. Drivers receive the entire fare amount, besides a share in the dividends earned by the company,' Mohol said.
Chief Minister Sharma highlighted the broader economic potential of the cooperative movement, noting that Gujarat and Maharashtra had demonstrated how cooperatives can drive growth. 'The vision of Sahkar Se Samriddhi has been successfully implemented in these states. The Central government has extended full support to Rajasthan in strengthening the cooperative sector,' he said.
Expansion Across India
Before its Rajasthan entry, Bharat Taxi had already launched operations in Delhi, Gujarat, and Maharashtra. The Jaipur rollout marks the platform's latest geographic expansion as it seeks to scale its cooperative model nationally.
With Rajasthan now on board, the platform's trajectory will be closely watched — particularly whether its no-surge, driver-ownership model can sustain competitive fares at scale against well-capitalised rivals.
Point of View
Not gig workers, is a structural departure from the Ola-Uber playbook. But the ₹77 crore distributed nationally across 8 lakh drivers averages out to under ₹1,000 per driver, which raises questions about how transformational the earnings uplift actually is at this stage. The no-surge promise is easy to make at low scale; sustaining it during high-demand periods without cross-subsidies will be the real test. The political backing — Union Home Minister Amit Shah's cooperative vision, state government patronage — gives Bharat Taxi a launch runway that private startups rarely enjoy, but also means its performance will carry reputational weight for the broader Sahkar Se Samriddhi agenda.
NationPress
26 Jul 2026
Frequently Asked Questions
What is Bharat Taxi and how is it different from Ola and Uber?
Bharat Taxi is a cooperative ride-hailing platform where drivers are co-owners of the platform rather than independent contractors. Unlike Ola and Uber, it charges no surge pricing and claims fares are 10–15% lower, with drivers receiving the full fare plus a share of company dividends.
Where has Bharat Taxi launched in India?
Bharat Taxi is currently operational in Delhi, Gujarat, Maharashtra, and Rajasthan, with Jaipur being the latest city added on 25 July 2025.
How much have Bharat Taxi drivers earned through the cooperative model?
According to the company, its Sarthis — the platform's registered drivers — have collectively received ₹77 crore in their accounts since the national launch. The platform claims over 8 lakh registered drivers across the country.
Who attended the Bharat Taxi launch in Jaipur?
The launch was attended by Rajasthan Chief Minister Bhajan Lal Sharma as chief guest, along with Minister of State for Cooperation Murlidhar Mohol and Rajasthan Minister of State for Cooperation (Independent Charge) Gautam Dak.
How much can passengers save using Bharat Taxi over other apps?
The company claims passengers can save around ₹25 on rides of up to 11 km compared to other app-based taxi services, with overall fares running 10–15% below Ola and Uber rates.
