Millions of young Indians have taken a public pledge to stay drug-free and carry that message forward — and Rajasthan Chief Minister Bhajan Lal Sharma wants the country to hear about it. On Sunday, 27 September 2026, Sharma amplified a call from Prime Minister Narendra Modi, spotlighting the youth-driven momentum building under the Nasha Mukt Yuva Abhiyan — a campaign that asks young people not just to abstain, but to become advocates.

What the pledge actually asks of India's youth

The campaign's logic is two-pronged: participants commit personally to staying away from drugs, and then accept the responsibility of spreading that commitment within their own circles. Sharma, quoting Prime Minister Modi, framed it as a self-sustaining social movement — 'nasha se door rehne ki pratigya' (a pledge to stay away from intoxicants) paired with the duty to reach others. The explicit mention of #NashaMuktAbhiyan alongside #MannKiBaat signals that Modi raised the campaign in his monthly radio address, his most direct channel to ordinary citizens.

Nasha Mukt Bharat Abhiyan: six years of building momentum

The national framework underpinning this push is the Nasha Mukt Bharat Abhiyan, launched on 15 August 2020 by the Ministry of Social Justice and Empowerment. The campaign zeroed in on youth and educational institutions as the first line of defence against substance abuse. Over successive years, Mann Ki Baat — Modi's monthly radio programme — has returned to the anti-drug theme repeatedly, treating it as a long-run social priority rather than a one-off announcement.

States like Rajasthan routinely align local outreach with the national framework to widen reach among students and young adults. Sharma's post is a visible example of that state-centre coordination — a chief minister lending his platform to reinforce a centrally-driven message.

Why Rajasthan's voice matters here

Rajasthan shares borders with Pakistan and sits along trafficking corridors that have historically made drug interdiction a live law-and-order concern for the state. A BJP chief minister actively championing the national anti-drug campaign carries both political and administrative weight — it signals that the state machinery is expected to participate, not merely observe. The coming months of enrolment figures and awareness events in Rajasthan will be the real test of whether the pledge drives translate into sustained community action.

One campaign. Two promises — personal abstinence and public advocacy. The question now is whether millions of pledges become millions of conversations.