Jaisalmer Crafted Bar Collectibles and designer Samant Chauhan have joined forces at Lakmē Fashion Week x FDCI 2026, running from 13–18 October 2026 at Taj Palace, New Delhi, to celebrate Indian craftsmanship through a curated Crafted Bar experience and a series of special collectibles. The collaboration places the intersection of craft spirits and contemporary fashion at the heart of one of India's most prominent design platforms.

The Collaboration's Creative Core

At its centre, the partnership rests on a shared conviction: that craft is not merely technique, but carries the memory of a place, the skill of its makers, and the potential for reinvention. Samant Chauhan, who established his eponymous label in 2006, has spent nearly two decades working closely with Bhagalpur's silk-weaving communities, translating the region's handloom heritage into modern silhouettes without severing its roots. Jaisalmer Crafted Bar Collectibles, for its part, draws on 11 botanicals — seven of which are sourced from across India, including Darjeeling green tea, lemongrass, and cubeb pepper — and crafts its gin from triple-distilled neutral grain spirit re-distilled in traditional copper pot stills.

Together, the two bring what the partnership describes as a meeting point between the botanical and the textile, the bar and the runway — extending the conversation around Indian craft well beyond any single medium.

What Guests Will Experience

At the Lakmē Fashion Week x FDCI venue, attendees will find a curated cocktail experience at the Jaisalmer Crafted Bar, alongside special collectibles that materialise the collaboration's shared design language. The showcase moves the discourse on luxury from finished product alone toward provenance, process, material, and the artisans who sustain traditional skills.

What the Principals Said

Kunal Madan, Chief Marketing Officer of Radico Khaitan, said, 'At Jaisalmer, we see Indian craftsmanship as a source of inspiration for creating contemporary luxury experiences. Our collaboration with Samant Chauhan brings together two worlds that share a deep appreciation for detail, provenance and the stories behind what we create.'

Samant Chauhan said, 'Bhagalpur silk represents a living tradition, sustained by the knowledge and skill of its weaving communities. The collaboration with Jaisalmer Crafted Bar Collectibles is an interesting coming together of craft and contemporary design, creating a new context in which Indian craftsmanship can be experienced and appreciated.'

Jaisalmer's Reach and Craft Identity

Available in approximately 40 countries, Jaisalmer Crafted Bar Collectibles carries regional Indian ingredients to an international audience, positioning itself as a craft-led ambassador for India's botanical and distillation heritage. The Lakmē Fashion Week tie-up extends this identity into the cultural space of fashion, reinforcing an increasingly visible trend of luxury brands anchoring their narratives in artisanal provenance rather than volume or scale.

As the fashion week continues through 18 October 2026, the Jaisalmer–Chauhan partnership signals a broader appetite among Indian luxury labels to connect with consumers through cultural storytelling rather than product alone.