Local and International Businesses Compete for Branding Opportunities at 'Maha Kumbh 2025'
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New Delhi, Dec 5 (NationPress) As millions of devotees prepare for 'Maha Kumbh 2025' in Prayagraj, commencing on January 13, businesses from both India and abroad are competing for prime advertising space during this 45-day spectacle – recognized as the largest religious congregation globally.
Spanning various sectors like fast-moving consumer goods (FMCG), pharmaceuticals, mobility solutions, and digital payments, companies are ready to allocate over Rs 3,000 crore to marketing and branding efforts at Maha Kumbh, as reported by industry experts.
The independent advertising agency Crayons Advertising, awarded the rights to establish advertising platforms for the Maha Kumbh 2025, is experiencing a surge in inquiries from both local and international firms.
Raj Mohanty, Vice President at Crayons Advertising, mentioned that they are overwhelmed with requests due to the escalating interest from various companies in advertising during Maha Kumbh.
Brands are strategically aiming to maximize their visibility throughout this 45-day celebration, he stated in reports.
Kunal Lalani, Chairman and MD of Crayons Advertising, previously remarked that securing the advertising rights “demonstrates the Kumbh Authority’s steadfast faith in Crayons’ outstanding capabilities and proven track record.”
Reports indicate that Crayons, following its collaborations with brands like HUL, Colgate, LIC, Sprite, PNB, and Bihar Tourism during Kumbh 2019, is gearing up to enhance the 2025 event.
Crayons will orchestrate the design and installation of tents, signage, and various setups to enrich the visitor experience while providing brands a platform to connect with their audience.
Lalani emphasized that Maha Kumbh carries substantial cultural and spiritual importance, and they are dedicated to delivering “remarkable outdoor advertising solutions.”
To ensure ‘Maha Kumbh 2025’ becomes an unforgettable occasion, the Yogi Adityanath government in Uttar Pradesh has outlined plans for a series of magnificent cultural events merging spirituality, tradition, and entertainment.
A plethora of Bollywood celebrities and performers are expected to mesmerize attendees with their acts, featuring narratives from the Ramayana, Mahabharata, and the sacred significance of the Kumbh.
