Shekhawat meets South Africa's McKenzie at BRICS Culture Meet
Synopsis
Key Takeaways
On the sidelines of the BRICS Culture Ministers' Meeting in Bhopal, Union Culture and Tourism Minister Gajendra Singh Shekhawat held a bilateral meeting with Gayton McKenzie, South Africa's Minister of Sport, Arts and Culture — a conversation that put India's soft-power ambitions squarely on the BRICS table.
What the two ministers put on the table
The discussions ranged across culture, heritage, creative industries, skills development, and people-to-people exchanges. Shekhawat also presented India's flagship cultural programmes — the Gyan Bharatam Mission and the Brihattar Bharat Project — as potential vehicles for deeper bilateral collaboration. The emphasis, both ministers agreed, was on preserving and promoting what Shekhawat called their 'shared civilisational heritage.'
Why India–South Africa ties carry unusual weight
India and South Africa formalised diplomatic relations in 1993 and signed a cultural cooperation agreement in 1996 — a relationship built on historical diaspora links that predate modern diplomacy by more than a century. As fellow BRICS members, the two countries have used the grouping's periodic culture ministers' forums, running since 2015, to advance heritage and creative-industry collaboration beyond the economic headlines that dominate summit coverage.
Bhopal as a stage for India's cultural diplomacy
Hosting the BRICS Culture Ministers' Meeting in Bhopal, the capital of Madhya Pradesh, is itself a statement — a city whose Buddhist monuments, Bhimbetka rock shelters, and Sanchi stupa complex make it a living argument for India's civilisational depth. India has increasingly used BRICS forums to advance cultural diplomacy as a complement to its economic and strategic outreach across Africa, part of a broader multi-alignment approach that keeps New Delhi engaged across geopolitical blocs without binding it to any single one.
The next test is concrete: whether the Bhopal conversations produce joint heritage projects or formal MoUs that move beyond the language of commitment into signed frameworks. That is the gap Indian cultural diplomacy has historically struggled to close — and the one Shekhawat's mission now has to bridge.