Giriraj Singh calls for global branding push in textiles
Synopsis
Key Takeaways
Union Textiles Minister Giriraj Singh on Tuesday, 23 June 2026, called on all stakeholders in India's textile sector — from central and state governments to industry bodies and district administrations — to pursue new benchmarks in production, exports, and value addition as part of Prime Minister Narendra Modi's Viksit Bharat 2047 vision.
Context
Posting on X, Giriraj Singh wrote in Hindi: 'अब समय केवल उत्पादन बढ़ाने का नहीं, बल्कि उत्पाद विविधीकरण के साथ भारतीय उत्पादों और ब्रांडों को वैश्विक पहचान दिलाने का भी है' — ('Now is not just the time to increase production, but also to give Indian products and brands global recognition through product diversification'). The minister underlined that states, districts, and industry are already performing well and that this momentum will accelerate in the years ahead.
Singh framed the push as a collective national effort, stressing that new records in production, exports, and value addition would be set through coordinated action across all levels of government and the private sector.
Policy Backdrop
The statement aligns with a sustained policy thrust that dates to the Make in India initiative launched in 2014, which identified textiles as a priority sector for employment generation and export growth. In 2021-22, the government approved the Production Linked Incentive (PLI) Scheme for Textiles with an outlay of Rs 10,683 crore, targeting man-made fibre apparel, technical textiles, and garment manufacturing to reduce import dependence and attract fresh investment.
Alongside the PLI scheme, seven PM MITRA (Mega Integrated Textile Region and Apparel) Parks were announced to build world-class infrastructure and integrate India into global value chains. Progress reports on these parks are expected in 2026-27. The Union Budget 2022-23 further expanded focus on technical textiles and brand promotion under the 'Brand India' framework — the same hashtag Singh invoked in his post.
Stakeholders and Impact
India's textile sector is among the country's largest employers, particularly for women and rural workers. The minister's call for product diversification and global branding directly concerns textile exporters, MSME garment units, handloom weavers, and state textile departments that together form the backbone of the industry.
The emphasis on moving up the value chain — from raw fibre to branded finished goods — mirrors a broader government strategy visible in other labour-intensive sectors such as leather and gems and jewellery. Global supply-chain shifts, including diversification away from single-country sourcing, have created an opening that Indian policymakers are keen to exploit. Singh's post signals that the ministry views branding and product diversification as the next frontier, beyond mere volume targets.
What's Next
Attention will now turn to the forthcoming Union Budget and whether the textiles allocation reflects the ambitions outlined by the minister — including any revisions to export-incentive mechanisms such as the Remission of Duties and Taxes on Exported Products (RoDTEP) or duty-drawback rates. The operationalisation timeline and investment numbers for the seven PM MITRA parks will also be closely watched as concrete indicators of whether the sector's momentum translates into measurable outcomes.
Singh's post, tagged #Textiles, #BrandIndia, and #ViksitBharat2047, reinforces the government's framing of textile growth not as a standalone sectoral goal but as a pillar of India's broader ambition to become a developed economy by 2047.