Guna (Madhya Pradesh), Sep 25 (NationPress) - As part of the ongoing Seva Pakhwada, a three-day fair has been initiated in Madhya Pradesh's Guna to enhance the visibility of Prime Minister Narendra Modi’s 'Vocal for Local' initiative.

This event, organized collaboratively by the Municipal Corporation and the Livelihood Mission, commenced on Thursday and will wrap up on September 27. The fair prominently features products created by women's self-help groups (SHGs).

The inauguration was attended by Guna MLA Pannalal Shakya, BJP District President, Collector Kishore Kumar Kanyal, District Panchayat CEO Abhishek Dubey, SDM Shivani Pandey, Deputy Collector and In-charge CMO Manjusha Khatri, among other officials. The dignitaries toured the stalls, engaged with women entrepreneurs, and purchased locally produced goods, demonstrating their support.

BJP leader Dharmendra Sikarwar remarked: "Seva Pakhwada is being celebrated nationwide to honor the birthday of the world's most popular leader, Prime Minister Narendra Modi. Additionally, September 25 marks the birth anniversary of Pandit Deendayal Upadhyaya, amplifying the significance of this occasion. The government is persistently working to foster Swadeshi and local enterprises."

Collector Kanyal stated, "This fair is a stride towards promoting 'Vocal for Local'. The turnout has been remarkable since morning, and products made by SHGs are garnering significant attention. Our goal is to cultivate 55,000 Lakhpati Didis in the district, and we have already reached 33,000."

The Seva Pakhwada, ongoing from September 17 to October 2, includes programs centered on cleanliness, health, water conservation, and women's empowerment.

Local residents have expressed strong enthusiasm for this initiative.

Shalu Jain, a visitor from Guna, stated: "Women are gaining empowerment and contemplating their careers. It’s uplifting to see them creating and selling their own products. PM Modi should launch more such initiatives."

Deepak Sharma, another local, added: "I express gratitude to PM Modi for supporting 'Vocal for Local'. It motivates us to embrace Indian culture and local products."

Kanti Jha mentioned: "We are earning well and achieving financial independence through this initiative."

Jasmine Jha expressed: "PM Modi has truly made us aware. Women are now empowered and self-sufficient."

Under the aforementioned schemes, the government offers financial assistance for upgrading looms, accessories, and toolkits; design innovation; product development for handloom and handicrafts under the Cluster Development initiative; and support for marketing platforms to elevate local handmade products with branding by organizing expos/events under Marketing initiatives.